Years ago I had a conversation with a highly creative Marketing Director from a top flight car company. He knew the secrets to engaging people and making his brands popular, and his success was obvious. His Company was No 1. When I looked back on the work he commissioned, the common denominator was that every bit of […]
Salty^ (adj). Bitterness. Feeling bitter, and being bitter about feeling bitter. To be salty is to be bitter. Swag^. (adj). Feeling on top. Complete. In control. “I’m swag, that’s swag. That’s swag dude, real swag”. Right now the agency business is salty, really salty, and it shall remain so. CEO’s know it. CFO’s know […]
What do clients want from their Communications partners? Clients select agencies based on what they believe will be the ‘right fit’ with their business. They have specific sales and marketing objectives that must be met, and their communication partners exist solely to help them achieve them. Clients realise that, when buying into an agency relationship, […]
Customers know all they need to know to buy a cars Sales should foster this knowledge to enhance CS. Salespeople don’t care about data or tech, because it doesn’t empower them, or their customer. People will give you their business, if you give them value beyond price There is an awful lot of digitally-dazzling marketing-speak […]